FROM BAR & SHIELD TO BOLD BLOCK: HARLEY'S LOGO EVOLUTION TRANSFORMING

Harley-Davidson’s iconic logo has evolved over the decades, reflecting the company’s evolution. From its humble beginnings as a simple bar and shield emblem, it has become a bold block that signifies the American dream. Initial iterations of the logo showed a stylized bar and shield design, often paired with the company’s name. As Harley-Dav